Influencer discovery with Traackr works like a search engine: type in keywords and phrases and get results. The better the search, the better the results!
When you enter in keywords, Traackr scans millions of posts across social platforms to see who is mentioning, how often they mention, and how recently they mention the keywords. The more keywords you enter the more precise your results will be.Traackr recommends between 10-15 keywords per search. The keywords and phrases you choose define the conversation(s) that you want to be a part of, therefore being specific is very important.
A Traackr Search returns two sets of results:
Influencer Profiles: organized by Reach, Resonance, and Relevance to the search terms.
Influencer Content: content published by influencers organized by Relevance. Use the content tab to vet your keywords and to discover new ones.
Traackr uses three metrics to assess an Influencer's potential impact.
Reach: The measure of total audience size across all major social networks, including Twitter, Facebook, Instagram, YouTube and Blogs.
Resonance: The measure of activity an Influencer stimulates when he or she publishes content, based on subsequent interactions across social networks. The resonance algorithm takes into account comments, linkbacks, retweets, shares, and similar factors.
Relevance: The measure of a person's influence specific to a given topic. The relevance algorithm factors keyword mentions, content production rate, freshness of content, and other contextual measures.
Annette's Influencer scores are as follows: Reach 87, Resonance 39, and Relevance 99.
Reach and resonance are based on an individual's profile, so they tend to remain the same even in different searches. Relevance however, is dependent on keywords and will vary across different searches/projects.
When starting a Traackr Search, do a thorough analysis of the personas you want to connect with and why. Are you trying to discover Influencers that are talking about the best product in your space? Are you looking for Influencers who may be unaware of your product or service that you might turn into brand champions? Are you looking for people that are talking about your competitors or the industry in general?
There are two ways to begin working with Traackr:
Influencer Search: Go directly to search and start building out a keyword set. Use Influencers selections from the Search Results to create a Project
Projects:Create a Project and then manually add Influencers that you are already working with (no discovery needed).
We recommend option 1 over option 2 because when adding influencers from search to a new project you can import the search keywords into the Project automatically.
Traackr offers a simple and an advanced search interface. The simple interface is accessible through the Influencer Search tab on the left navigation. The advanced interface is available after completing a search, by selecting the "Filters" button in the upper right hand corner.
With these filters you can narrow your search based on:
Location: Continents, regions, countries, US states and Canadian provinces.
Gender: Male, Female
Platform: Blogs, Twitter, Facebook, YouTube, Instagram, and Other.
Twitter Verified Status: Include or exclude Twitter-verified accounts.
Score Ranges: By lowering the reach and resonance of your results you can discover 2nd tier influencers in your space. While perhaps not as familiar as top tier Influencers, these individuals can still be very passionate and active within you space, and are likely more responsive to social conversation with you. We do recommend you set your sights on 1st tier influencers as well, but realize that moving the needle with them requires a longer term, always-on approach.
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