Defining Estimated Audience

Estimated Audience is found within an Influencer Profile or from a group of Influencers (influencers in a project OR influencers across your entire account) so you'll know the total reach of your initiative. Estimated audience is the sum of an influencer’s followers (Twitter, Instagram), fans (Facebook pages) and subscribers (YouTube).

For influencers who are not very active on social networks, they get a guaranteed minimum audience based on their Reach score (which in such cases is driven by blogs).

When viewing a group of influencers, you can apply any filter(s) like tags, relationship owner, stage, etc. and it will reflect only the Estimated Audience of the selected influencers. 

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