Defining Estimated Impressions

Estimated Impressions are found within the Analytics section and are a calculation of an influencer's highest audience across the influencer's footprint, multiplied by the # of mentions. 

Estimated Impressions = Highest Audience X #mentions

Example:

Bethany Mota has 10.2M subscribers on her YouTube channel, 2.4M subscribers on her other YouTube channel, 5.7M followers on Instagram, 3.3M followers on Twitter and 1.8M fans on Facebook.

Her Highest Audience is 10.2M. (It’s her 1st YouTube channel audience).

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