We aim to have the most robust data and metrics globally, and as part of this are constantly making incremental improvements to the Traackr platform.
Today we're launching improvements in how the Resonance score for influencers is calculated. (As a reminder, Resonance is the measure of engagement of the influencer’s audience with their content, measured across multiple networks the influencer is active on. The score is per influencer and is normalized, so it's intended to show you how this influencer's engagement compares to all other influencers with similar channels that exist in the database.)
We've included new platforms in the Resonance score, and also made the content timeframe much more recent, so you can be sure of a relevant score for the influencer based on their current performance.
As a result, you will see lots of your influencers change scores, some of which may be big changes. These will be more in line with the platform level engagement rates which are also available, so you can have a much more granular breakdown of how influencers are performing on individual networks.
Why does an influencer not have a Resonance score?
For some influencers it’s not possible to calculate a Resonance score:
- Influencers without enough recent content (less than 10 posts in the last 12 months for each platform) across all their channels don’t have any engagement rate and therefore don’t have a Resonance score.
- Influencers with fewer than 2,000 followers: for data accuracy issues, we don’t compute engagement rates and, consequently, the Resonance score for such channels
- Influencers who only have channels where we don't track content (and therefore engagement), such as LinkedIn, Pinterest, Quora, Weibo.