Traackr helps you manage organic and paid campaigns in one place. You can simplify campaign management for organic advocacy, product sends, paid sponsorships, or social selling with campaign briefing, in-app communication, and deliverables tracking.
The detailed information about the campaign can be defined in your campaign's settings. Follow the step-by-step process to create your campaign.
Set up your campaign
Define all the key information about your campaign.
Start and End Date of the campaign
Important Hashtags and Keywords
Currency and Budget
Define the creative brief
Enable the Creative Brief for your campaign and fill out the relevant information.
Public Campaign Name: Provide a public name for your campaign
Status: Set the status to Draft initially. Switch to Published when you're ready to invite people to join
URL: Define the link that influencers will visit to view the campaign in your Studio
Background Image: Select a background image for your campaign
Overview: Provide a brief overview to introduce the campaign to your influencers
Concept & Objectives: Describe in more detail the concept and objectives of your campaign to guide your influencers
Brand Assets: Provide a link to any relevant brand assets that you want your influencers to use if applicable
Contact Name & Email: Provide a name and contact information if needed so that your influencers can easily reach you for questions
Define content deliverables
Define the content deliverables you expect from campaign participants. These deliverables will be published in your brief. You can later customize deliverables for each individual, if needed, from your campaign list view.
Platforms(s) they will create content on
Type of posts
Number of posts by individual
Timeline for submitting posts for review and publishing, if applicable
Define links and CTAs
Define the trackable links and CTAs you want influencers to include in their content. Once the tracking links are generated, they will be published in the campaign brief.
Define conversion rules
If you're using links to drive conversions, define the attribution model and commissions (if applicable).
Attribution Type: Choose between first or last click attribution
Commission Value: Define the default rate an influencer will receive if they are paid commission
Attribution Window: Define the time period during which a purchase is eligible as a conversion when an influencer affiliate link is used
Attribution Start / End Date: Define any date restrictions for conversion tracking
Customize your workflow
Tailor your workflow to the needs of your campaign by creating custom steps so you can track the progress of your campaign from selection to final results.
Customize the default workflow by clicking on the View/Hide button to show or hide any default steps.
Create new steps as needed by clicking on the Add New Step button (e.g. Send Invites or Received RSVP in the case of an event).
Define your privacy settings
Choose whether you’d like to make your campaign visible to anyone in your account, or if you’d like to keep it private and only invite certain team members.
Publish your campaign to your studio
Once you are ready to launch your campaign and start inviting influencers to participate, change the status of your brief to Published.
Once published, the brief will become visible in your Studio and accessible to the list of influencers who are included in your campaign.
Note: Influencers who have signed up to your Studio but are not part of the specific campaign will not see the campaign brief upon logging in.
Here is an example of what your published campaign will look like, including the creative brief, deliverables, tracking links, hashtags etc.: