To determine if a person has the ability to be influential to your brand or organization, you must look holistically at the individual’s footprint. 

At Traackr, we measure influence along three pillars that ranges from 1-100:

  • Reach
  • Resonance
  • Relevance

These metrics combined will determine a person's influence in a given topic area or conversation and have proven to be an indicator of someone's ability to drive action within that conversation.

How is Reach measured?

Reach is the measure of total size of an influencer's online audience across all major social networks, including YouTube, Facebook, Twitter, Instagram, Blogs and more. The reach algorithm takes into account followers, fans, subscribers, visitors and other audience metrics.  

How is Resonance measured?

Resonance is the measure of engagement of the influencer’s audience with their content, based on subsequent interactions across social networks. The resonance algorithm takes into account shares, likes, comments, linkbacks, retweets, mentions and similar factors.

How is Relevance measured?

Relevance is the measure of an influencer’s contextual affinity to your areas of interest measured by how closely their content covers the topics that matter to you. The relevance algorithm factors keyword mentions, keyword diversity, content production rate, freshness of content, and other contextual measures.

While Reach and Resonance are based on an individual's profile and tend to remain the same even in different topics, Relevance is dependent on keywords and will vary across different topics.

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