Measuring influencer marketing success

KPIs and reports to help your measure results of your program

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10 articles in this collection
Written by Sam Cookney and Mikael Grave
Using Analytics

Setting up influence reports

How to set up campaign and share of voice influence reports to measure influencer mentions and their impact
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Written by Sam Cookney
Updated over a week ago

Measuring share of influence of my brand against competitors

Creating share of voice benchmark reports
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Written by Sam Cookney
Updated over a week ago

Tracking performance over time

Understanding historical trend data
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Written by Sam Cookney
Updated over a week ago

Tracking performance by channel ‚Äč

Understanding how each social network has performed across all the main KPIs
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Written by Sam Cookney
Updated over a week ago

Using influencer performance heatmaps to align investment with impact

How to use influencer heatmap
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Written by Sam Cookney
Updated over a week ago

Measuring content shares by influencers

How to use Shares Reports to track when influencers share a link
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Written by Sam Cookney
Updated over a week ago

Tracking relationship progress and influencer funnel conversion

How to use Funnel Reports to measure influencer progression through the stages of the relationship
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Written by Sam Cookney
Updated over a week ago

Measuring Engagement Rate across influencers, brands, and platforms

How to measure performance using Engagement Rate data in influence reports
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Written by Mikael Grave
Updated over a week ago

Measuring the Potential Reach of influencer content

How to measure the potential impressions generated by an influencer in influence reports
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Written by Mikael Grave
Updated over a week ago