Value-driven KPIs are critical for adopting and scaling influencer marketing programs.

Traackr's Influence Report helps you quantify the value of influencer relationships, by leveraging all measurable metrics around influencer content. This enables you to not only measure how often an influencer talks about your brand but also what quantifiable impact each influencer and each post has on your brand.

You can create an Influence Report to answer questions such as:

  • Is your influencers' audience engaged with their content on a given topic?
  • What types of content resonate the most with your influencers' audience?
  • What channels are most effectively driving engagement?
  • Which influencers are performing the best?
  • How does organic vs sponsored influencer content perform?
  • And more

With this layer of intelligence, you can assess what parts of your program work (or don’t) and in turn improve your strategy and expand your practice.

How can I create a new influence report? 

You can create a new Influence Report for any group of influencers in your account or projects. 

To create a new Influence Report, go to the Analytics tab and click on + button, and select Influence Report from the dropdown menu.

In the report settings:

  • Define a timeframe for your report by choosing a start date and end date
  • Select which influencers you want to track in the report by applying the relevant filters (optional)
  • Define the keywords you want to track mentions of. You can enter up to 15 keyword groups and up to 20 keyword variations per group.

Depending on the size of the report, it may take some time to generate. For reports that will take longer than one minute, we will send you an email once it is ready.

How do I measure share of influence of my brand against competitors?

The Share of Influence view helps you measure and compare your Share of Voice and Engagement across multiple brands or keywords to benchmark your brand against competitors. It also helps you identify pieces of content that worked and surface influencers that brought the most value. 

For any group of influencers in a project or network, you can surface aggregated engagement metrics for Twitter, Instagram, Facebook, and YouTube (Blog engagements will be coming soon!).

You can toggle through different graphs:

  • Pie Chart to see a comparison of mentions and engagements for each keyword
  • Line Chart to see the trending of mentions of each keyword over time

You can click on any segment to see the relevant posts.

Below the chart, you can also see detailed performance data for each keyword:

  • Activated Influencers: Number of influencers that mentioned each keyword
  • Mentions: Number of keyword mentions from your influencers
  • Mentions with Engagement: Number of influencer posts that generated engagement
  • Engagements: Number of engagements for each keyword
  • Video Views: Number of video views for each keyword
  • Potential Reach: Maximum potential that an influencer could reach on a given platform
  • Average Engagement: Measure of quality or efficiency that allows marketers to assess the performance of a piece of content

How can I track performance by channel?

The Influence by Channel view helps you compare mentions and engagements on key social channels per keyword and across keywords. It allows you to easily identify the types of content that worked and channels that are most effectively driving engagement.

You can toggle through different graphs:

  • Pie Chart to see a comparison of mentions and engagements per channel across all keywords
  • Bar Chart to see a comparison of mentions and engagements per keyword across the key social channel

You can click on any segment to see the relevant posts.

Below the chart, you'll also see detailed performance data for each keyword across the key social channels, such as the number of mentions, engagements, and video views.

How can I track an individual influencer’s performance?

The Influencer Performance & Heatmaps views helps you measure influencer activation and performance by keyword. They allow you to easily identify influencers who brought the most value to a specific initiative or your program as a whole. 

You can select a keyword to get a detailed view into each influencer's performance metrics:

  • Audience: The influencer's total audience across key social channels
  • Mentions: Total number of keyword mentions (or posts). Click on any of the influencer mentions to analyze engagements metrics for individual posts
  • Engagements: Total number of engagements across the influencer's post
  • Average Engagement per Post: Average number of engagements per matched post
  • Video Views: Total number of video views
  • Potential Reach: Maximum potential that an influencer could reach on a given platform
  • Average Engagement: Measure of quality or efficiency that allows marketers to assess the performance of a piece of content

Can I filter the report data?

Traackr provides many ways to filter your report data including date range, platform, language, or group of influencers.

Can I export the report data?

You can export your report data by selecting one of the available options from the dropdown menu at the top. 

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