Congratulations! You've been invited to collaborate on a TikTok branded content opportunity with a brand.
Here's how to get started
Accept the Invitation
Your brand contact will either have emailed you the details on your TikTok branded opportunity including deliverables and TikTok links, or they will have sent you an email invitation from Traackr's creator portal, Studios, like below.
Click on "View Campaign Brief" to log in to Studios, access the brief including your deliverables and TikTok links, and accept the campaign invitation. Click here to learn more about getting started with Studios.
Review Campaign Details
Once you've accepted the invitation, you'll find important information about the campaign such as objectives, expected deliverables, required hashtags or keywords, and a TikTok Invite link.
*Note that you'll also see a code which you can disregard - the link can be used for both new and existing content and is a simpler process.
Upload Your Content
After your content has been reviewed and approved by the brand, and you're ready to publish your video, use TikTok's invite link to upload your video. Ensure your video is ready for publication as it will go live on your TikTok feed.
Using TikTok Invite Links
TikTok Invite links are the only compliant way to run a branded content opportunity. Uploading your content with your unique URL ensures your video is properly tagged as a paid partnership.
This is where you'll land when clicking on your unique TikTok link:
Accept the terms and click on "Join campaign" to start the upload process. You'll have the option to record a new video, upload from your drafts, or link to an existing post.
Example of uploading an already published video (selecting "Link existing post"):
Spark Ads
Spark Ads authorization allows the brand to boost your content. If they request authorization, you'll see the authorization period and can accept it after uploading your video.
A brand can also request Spark Ads authorization for one of your videos you have already published. In this case, you'll get a notification in your TikTok app to take action.
That's it! You're now ready to collaborate with brands on TikTok branded content opportunities.