Hi! A brand you're working with has invited you to connect your Instagram account to Traackr. This will save both of you time and effort in screenshotting Stories and manually passing them on afterwards. This short post explains how you'll be able to do this.
Who is Traackr?
We're a marketing software platform based in San Francisco that's been around for 10 years now. We're used by some of the world's largest and most successful brands and agencies who trust us to power their influencer marketing programs.
Why do I need to connect my account?
As Instagram Stories are not shown in your main feed and disappear after 24h, the brands you work with need your permission to be able to capture these so they can see your posts and report internally. It will also save you time in having to let them know when you've posted, and sending screenshots across!
How do I connect?
Your contact at the brand you work with will have sent across a link that takes you to your unique authorization page that will look like this:
If you have more than one Instagram account, you'll be able to select the one you'd like by clicking 'Connect'.
Note that you must have either a Business or Creator account on Instagram, and have it connected to a Facebook page to be able to connect in this way. You can read more about setting up Creator and Business accounts on Instagram's Help section.
What does connecting my account mean?
By connecting your account to Traackr, it means the brands you work with will be able to see your Instagram Stories and the number of views they got.
Your brand partners and Traackr will NOT be able to post on your behalf, follow pages, or like or comment on posts or content.
Why do I need to allow Traackr to 'Manage Pages' when connecting my account?
This is a permission required by Facebook to allow tracking Instagram Story insights: https://developers.facebook.com/docs/instagram-api/guides/webhooks (see Permissions and Common Uses in the Installing Your App section).
This is the only method of capturing story insights allowed by the official Facebook API.
As noted above, Traackr will NOT be able to see your Page activity, post, follow, like or comment on your behalf.
Can I un-connect?
Of course. You can un-connect your account from Traackr at any time on your Instagram settings. Note this means your brand partners will then no longer be able to track your Stories.
Also, the authorization you provide automatically expires every 90 days, so you can also expect your brands to reach out to you to re-connect.
I'm getting an error when I connect
If you're getting an error message, the most likely reason is that either your account is not a Creator or Business one, or if it is, it's not linked to a Facebook page that you own. You can read more about linking to a Facebook page here.
Who can I speak to if I have any questions?
If you have any questions about the connection process, please feel free to contact your brand partner. You can also reach out to the Traackr team directly for any other questions at firstname.lastname@example.org.