Traackr tracks Twitter (X) profiles and content at different frequencies. This allows us to keep campaign data up to date while maintaining platform performance.
Profile Tracking
Twitter profile data, such as follower count and other footprint metrics, is updated every 90 days.
Content Tracking
Twitter posts from tracked profiles are collected once per week*.
Channels That Are Not Tracked
To ensure reliable data collection, some Twitter channels are not eligible for tracking:
Channels with fewer than 1,000 followers
Channels that publish more than 100 posts per day
Channels that come from Entities
What content do we track?
Standard tweets and quoted tweets (aka “retweet with a comment”) are tracked. Retweets are not tracked.
Post Metrics in Reporting
Engagement metrics (such as likes, comments, and shares) are only updated for Twitter posts that are included in active campaigns.
What post metrics do we track?
The number of retweets (aka shares) and the number of likes are tracked. The number of replies is currently not tracked.
The concept of video views is not surfaced in any way by Twitter, so we can’t capture the number of views for a video contained in a tweet.
Need More Frequent Tracking?
*If you need more frequent tracking for specific X (Twitter) channels, please contact your Customer Partner (CP) or Customer Success Manager (CSM) to discuss available options.
Questions?
If you have any questions about this, please feel free to reach out to the Traackr team directly at support@traackr.com.